There is no business without customers
Businesses today are continuously spending outrageous sums of money on marketing to attract new customers. What they fail to realize or even analyze are their current customers and how they can maximize revenue from their existing client base.
Have you analyzed your database to see if you are selling to the same people as you did three years ago? Businesses need to find new and innovative ways to retain their customers.
Customer service and customer experience is the new marketing. If you want your customers to return and keep purchasing from you then you need to make their buying experience phenomenal.
Omni-channel is a multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they’re shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store.
Customer experience (CX) is defined by interactions between a customer and an organization throughout their business relationship. An interaction can include voice calls, emails, chat, SMS, support tickets and employee exchanges.